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The fundamental underpinning of brand authenticity and strength in the marketplace is a non-existent “brand gap.”
A “brand gap” is created when a firm’s own view of its image and reputation, market position, competitive strengths and weaknesses is different from the views, perceptions and experiences of its major stakeholders, including clients, referral sources, prospects and opinion leaders.
Market leaders have no “brand gaps” to close
Linda LaBrie has a track record of identifying and closing “brand gaps.” She does this by conducting stakeholder research and analyzing market intelligence. This insight helps to measure any existing “brand gap” and lays the foundation for the new brand building effort.
As brand strategist/design consultant/project manager, Linda recommends the “ideal” brand building team – a function of a firm’s internal culture, short and long-term goals, budget, timetable, and available internal resources.
Brand Building Process
- Internal Assessment
- Stakeholder Interviews
- Competitive/Gap Analysis
- Core Positioning Strategy
- Visual Identity
- Development, Production & Execution
“When we decided to launch an Estate Planning Boutique law firm, we contacted the marketing professional who we all worked with previously and trusted would capture our authentic brand, messaging and promotional efforts. Our website continues to get rave reviews from clients, referral sources, and community leaders. Linda transformed a potentially stressful and disjointed process into a well managed, collaborative and creative adventure for everyone involved. Her intelligence gathering (with us, our clients and other stakeholders) informs her strategy and design recommendations and her team of design and development professionals provide seamless and on-time execution. Linda definitely helped us define and build our brand, and that continues every day.”